One of the images from my headshot session with Amina. Have you updated your headshot recently? If it’s 3 years or more since you’ve last had a professional headshot (or never!), let’s talk about upgrading your social and business media presence. headshots hashtagsocialbusiness hashtagheadshotphotographer
It’s critical today to have a great looking headshot on your business media pages, from LinkedIn, your website, business cards etc. Yet most people are nervous about getting in front of the camera. Why? Because they probably never had any direction from a photographer and/or the images they’re in are not lit well.
With good direction and posing tips, a photographer should be able to put you at ease so you can look confident, approachable and convey trust in your headshot images. The two women here from a corporate shoot I did last week were both nervous at first because previously they have not had good photographic experiences. I got them comfortable and relaxed in their sessions and the resulting images conveys this.
You’re at a party with friends and someone takes a group picture. You see the shot on your friend’s social media feed and decide to crop the photo and use that as your business headshot.
But is that the most professional way to present yourself on your business social media and your business website?
Think about this: would you wear that outfit from a party to a business meeting? Probably not. It wouldn’t look professional, or the way you’d want to present yourself in such a business environment.
So why use a party shot as your business headshot?
Consider the images above of the same person. On the left, is a shot taken at a social gathering with a group of people and cropped. Not bad for a social pic, but for a business headshot the exposure and the color is off, the background is cluttered, and chunky earrings and lace top are distracting.
The image on the right, from a headshot session, has a solid, uncluttered background, good lighting and has a professional tone. It’s a far superior image to showcase on a business website or social media sites like LinkedIn.
For your professional life you invest in your attire, your education, business organizations; and if you’re in a situation where you present information to people, you invest in the time to prepare for a presentation.
Investing in a professional headshot is one more business decision to further your career. It’s an investment that will pay you dividends.
The first impression someone will come away with of you on a company website or LinkedIn page is your headshot — and it’s critical to make a great first impression. Images and graphics tend to attract a person’s eye before anything else.
The main aspect of your headshot image that recruiters and/or potential clients should see is: YOU!
Don’t distract people from seeing getting the right first impression with a headshot containing a background that fights for their attention. While the background of your headshot image might be interesting, the following will occur to clients and recruiters either consciously or subconsciously:
- Your face won’t be the most memorable part of your headshot image since your background is competing with you.
- A distracting image may convey you can’t be bothered about certain business details.
Recruiters can be more attune to the second point, coming away with an impression that you’re not investing in yourself professionally with a distracting image, which may make them wonder about your attention to detail. Remember, what you put on your business social media sites tells a lot about you, in some cases even before they read anything.
It’s best to have a solid background on your headshot. White, grey or black backgrounds allow you to stand and burn a positive image of yourself into someone’s subconscious.
Take a look at the two images above. The one on the right with a white background allows your eye to focus on the subject. There’s nothing wrong with the image on the left, it looks great—if I do say so myself 🙂 — but your eye is fighting for where to focus. The solid background of the right hand image allows you to clearly focus on the subject.
Commissioning a professional headshot photographer to make your image for your business social media sites will pay dividends for you.