Business Prospects Should Focus on your Headshot, NOT Your Photo’s Background

The first impression someone will come away with of you on a company website or LinkedIn page is your headshot — and it’s critical to make a great first impression. Images and graphics tend to attract a person’s eye before anything else.

The main aspect of your headshot image that recruiters and/or potential clients should see is: YOU!

Don’t distract people from seeing getting the right first impression with a headshot containing a background that fights for their attention. While the background of your headshot image might be interesting, the following will occur to clients and recruiters either consciously or subconsciously:

  • Your face won’t be the most memorable part of your headshot image since your background is competing with you.
  • A distracting image may convey you can’t be bothered about certain business details.

Recruiters can be more attune to the second point, coming away with an impression that you’re not investing in yourself professionally with a distracting image, which may make them wonder about your attention to detail. Remember, what you put on your business social media sites tells a lot about you, in some cases even before they read anything.

It’s best to have a solid background on your headshot. White, grey or black backgrounds allow you to stand and burn a positive image of yourself into someone’s subconscious.

Take a look at the two images above. The one on the right with a white background allows your eye to focus on the subject. There’s nothing wrong with the image on the left, it looks great—if I do say so myself  🙂 — but your eye is fighting for where to focus. The solid background of the right hand image allows you to clearly focus on the subject.

Commissioning a professional headshot photographer to make your image for your business social media sites will pay dividends for you.

Rob Feiner is the owner of RZF Images, a New York City professional photographer, specializing in headshot and portrait photography. Reach him at:

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