The first impression someone will come away with of you on a company website or LinkedIn page is your headshot — and it’s critical to make a great first impression. Images and graphics tend to attract a person’s eye before anything else.
The main aspect of your headshot image that recruiters and/or potential clients should see is: YOU!
Don’t distract people from seeing getting the right first impression with a headshot containing a background that fights for their attention. While the background of your headshot image might be interesting, the following will occur to clients and recruiters either consciously or subconsciously:
- Your face won’t be the most memorable part of your headshot image since your background is competing with you.
- A distracting image may convey you can’t be bothered about certain business details.
Recruiters can be more attune to the second point, coming away with an impression that you’re not investing in yourself professionally with a distracting image, which may make them wonder about your attention to detail. Remember, what you put on your business social media sites tells a lot about you, in some cases even before they read anything.
It’s best to have a solid background on your headshot. White, grey or black backgrounds allow you to stand and burn a positive image of yourself into someone’s subconscious.
Take a look at the two images above. The one on the right with a white background allows your eye to focus on the subject. There’s nothing wrong with the image on the left, it looks great—if I do say so myself 🙂 — but your eye is fighting for where to focus. The solid background of the right hand image allows you to clearly focus on the subject.
Commissioning a professional headshot photographer to make your image for your business social media sites will pay dividends for you.
Rob Feiner is the owner of RZF Images, a New York City professional photographer, specializing in headshot and portrait photography. Reach him at: email@example.com. www.rzfimages.com
That’s how much time you have to make an impression with your social media profile photo. Whether it’s on your LinkedIn profile, your corporate website, job recruiting site or, for entrepreneurs, your small business website, you have just a few blinks of an eye to catch someone’s attention before they may move to the next profile.
Take a look at your profile pictures and ask yourself if they’re the best representation of you.
- Does it make people stop and want to learn more about you?
- Do you project confidence, trust and approachability in your profile photo?
- Was your current profile pic shot cut out of a group shot of you in a bar with friends, or on vacation?
- Does your skin tone look correct or is it off because of bad lighting?
- And, is your profile pic in focus?
If any of these questions raise concerns, maybe you need to think about investing in a professionally produced headshot.
Headshot photos are an investment – in yourself, and they’ll pay dividends. For example, many HR managers looking at LinkedIn profiles have noted that vacation photos in your profile – or no photo at all – implies that you can’t be bothered to look professional. That first impression with your photo may be a subconscious way to stand out from other potential job prospects they’re looking for.
Make 7 those seconds count.
Rob Feiner is the owner of RZF Images, specializing in headshot and portrait photography. Reach him at: firstname.lastname@example.org. www.rzfimages.com