Tag Archives: Social Media Headshots

How Often Should You Update Your Headshot?

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Are you still pushing that Steve Jobs look in a Black & White photo? It’s time to update your look. Credits: Left Photo: Karaminder Ghuman; Right Photo: Levi Sims

Take a good look at the headshot you’re using on your business social media pages or website and ask yourself: Does this headshot still represent who I am today?

You may like that image, but say you walk into an interview or a meeting with a new client whom you connected with through LinkedIn or your business website; or if you’re an actor and walk into an audition. Ask yourself: will you be recognized as the person in the headshot?

Think about it: For women — if you have a headshot on your LinkedIn page where you’re a brunette, and you show up to an interview, meeting or audition as a blond, that could unconsciously (or consciously) be surprising and distracting to your interviewer, or at a casting call, as they were expecting someone looking different. For Men, same issue — if you have a headshot where you’re clean-shaven and show up with a beard or mustache (or you shaved your facial hair since your last headshot).

So, when should you update your headshot?

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Are You Hiding Something? Show Yourself and Get Noticed

Does your LinkedIn profile picture and header look like this image above? In other words, no profile photo and the default header?

LinkedIn studies have shown that users with a profile picture get 21% more views than LinkedIn accounts with no profile image.

Since your profile on social media, whether on LinkedIn or other social media (business and personal) sites are your first, you want to make the best impression possible. A blank profile picture sends a subliminal message that maybe you’re trying to hide something about yourself.

So to make the best impression to business colleagues and prospective recruiters it’s critical to have a great headshot for a profile picture. For business purposes, go with a professionally produced headshot. You’ll more likely get higher a higher amount of views for your profile vs. a smartphone photo in bad light or a cropped shot from a vacation or dinner at a restaurant.

The lighting of your business headshot should be bright and focused on you, and your background uncluttered so it doesn’t distract from your image. And it’s best to be in professional attire for your industry as well as having confident and approachable expression that will get people to stop on your profile page.

I’ve heard the excuse, “I’m not photogenic”. EVERYONE is photogenic, it’s just that you haven’t had a good image made of you by someone providing direction and good lighting and composition. That’s what a good professional headshot photographer will offer you.

Invest in yourself with a professional headshot and you’ll find will pay dividends for you long-term. And, if you’re getting a professional headshot done, also bring along casual shirts/tops to change into for your personal social media sites’ profile pics. It likely won’t cost you much more—if anything. Since you’re scheduling a professional headshot session anyway, take advantage of the time you have and make the most of it.

Now go get that headshot done and upload that image to your profiles!

Rob Feiner is the owner of RZF Images, a New York City professional photographer, specializing in headshot and portrait photography. Reach him at:rzfeiner@rzfimages.comwww.rzfimages.com